Minou

FROM FAERAL:

minou, meaning “kitten” in French, evokes the care-free playfulness of simpler times. She’s a dose of cheeky nostalgia and an antidote to the modern world. When you wear minou, you become the kitten: pampered, well-kept, and living a life of leisure.

“Ne t’inquiète pas, minou.” lying in a field of grass, warmed from the sun, feet kicking in the air. A picnic is scattered around you. A can of half-drank grapefruit soda is perched just out of reach. A fluffy white kitten curls up beside you. You blow a giant strawberry flavored bubble. It pops and, giggling, you peel the gum off of your mouth. A nearby fig tree rustles in the wind. For a moment, everything feels less complicated.

minou might strike you as a bit domesticated for a brand named færal, but even wild things need a sweet escape once and a while.

Vibes: Nana by Ai Yazawa, a decadent picnic with a spread of magazines, a teenager’s messily curated room, taking outfit pics with polaroids, retrofuture nostalgia.

Impressions

Top: Grapefruit, strawberry bubblegum, rhubarb

Middle: Milky fig, fig leaf, warm grass, chalky iris

Base: Vanilla marshmallow musk

Ingredients: Alcohol denat., fragrance, linalool, coumarin, limonene, geraniol.